Growth Engineer

Job Title : Growth Engineer (Web & Marketing)
Experience : 1– 4 years
Location : Coimbatore / Bengaluru

Why This Role Exists

We are hiring a Growth Engineer (Web & Marketing) to build and maintain the digital growth infrastructure of our AI consulting business (B2B, Europe-focused).

This role sits at the intersection of web development, marketing execution, conversion optimization, SEO, and creative asset support.

You will work closely with the Enterprise GTM & Presales Lead and CEO to ensure our digital presence drives qualified enterprise conversations.

What You’ll Actually Do

• Manage and improve company websites using Next.js, Astro, and Headless CMS

• Build and optimize landing pages for campaigns

• Ensure fast-loading, SEO-optimized, and conversion-focused pages

• Continuously improve UX clarity and positioning

• Publish blogs with structured SEO formatting

• Optimize metadata, schema, headings, and performance

• Maintain clean CMS structure

• Support thought-leadership distribution pages

• Implement and maintain analytics tracking (Google Analytics, events, funnels)

• Track visitor-to-lead conversion metrics

• Improve form flows and CTA performance

• Run simple A/B experiments when required

• Design simple, clean posters, infographics, and marketing assets using Figma or Canva

• Support proposal decks and pitch visuals

• Maintain visual consistency aligned with brand standards

• Focus on functional, clean B2B design (not high-art design)

• Assist GTM Lead with campaign landing pages

• Support outbound personalization assets

• Build small tools or microsites for targeted accounts

• Maintain marketing automation integrations

Requirements (Core)

• 1–4 years of experience in web development, marketing engineering, or similar roles

• Strong understanding of modern web technologies (Next.js, Astro, Headless CMS)

• Basic understanding of SEO, website performance, and conversion optimization

• Experience implementing analytics tracking and measuring conversion funnels

• Ability to work across both technical and marketing functions

• Strong attention to detail in UX, content structure, and performance

• Ability to collaborate closely with GTM and leadership teams

Good to Have

• Familiarity with design tools like Figma or Canva

• Experience with A/B testing and conversion rate optimization

• Exposure to marketing automation tools and integrations

• Understanding of B2B marketing and enterprise buyer journeys

• Ability to build small tools or microsites for campaigns

What Strong Candidates Do Well

• Build and optimize high-performing websites and landing pages

• Improve conversion rates through structured experimentation

• Maintain clean, scalable content and CMS structures

• Balance technical execution with marketing impact

• Collaborate effectively with GTM and leadership teams

• Deliver clean, functional, and conversion-focused designs

What You’ll Get

• Ownership of digital growth infrastructure and website performance

• Opportunity to work closely with GTM leadership and CEO

• Exposure to AI consulting, B2B marketing, and enterprise growth strategies

• High-impact role directly influencing pipeline and revenue generation

Who This Role May Not Be the Best Fit For

• Those looking for a purely design-focused or purely development-only role

• Those without interest in marketing, SEO, or conversion optimization

• Those not comfortable working across multiple functions (tech + marketing)

• Those who prefer highly structured roles without experimentation