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Brand & Content Marketing Manager

Bangalore
Full-time
Engineering & AI
Apply for this Role Secure portal on Binary.so

Incresco is a technology company that offers cutting-edge software development and consulting services specializing in AI agents, mobile apps, and cloud technologies.

We are hiring a Brand & Content Marketing Manager to build the brand across all three of our business lines.

About the role

  • You will own what we publish, and what it produces.

  • We grew for six years on referrals. We are now building the brand deliberately.

  • Qualified inbound leads are the number this seat is measured on.

What you will own

  • What we publish. The company's point of view, in public, at a cadence that holds. Not a calendar that fills itself with noise.

  • Inbound. Qualified leads are the number this seat carries.

  • Case evidence. Turning delivered projects into work a buyer can read and believe.

  • The founders' thinking, published. Sitting with the CEO, the co-founder and the engineers, and coming back with something worth someone's attention.

  • One voice across three business lines. Consistent positioning, whichever brand the reader arrives through.

  • Distribution. Getting the work in front of the accounts we want, not the audience that is easiest to reach.

What is expected

  • Every piece is about work we have actually done, or a position we actually hold.

  • Bring a recommendation, not options.

  • Every commitment carries a date. If a date is going to move, it is flagged before the date, not after.

  • We say plainly what we have and what we do not have — internally, to clients, and in public.

  • Routine work gets automated. AI tools and agents are the default answer to repetitive work, not the last resort.

  • This is not a social media coordination role. No scheduling calendars, no reposting industry news, no reporting on impressions.

Requirements

  • 3+ years in B2B content or brand marketing.

  • A body of published work we can read — under your name, or attributable to you.

  • Written credibly about enterprise technology for a technical or executive audience.

  • Able to interview an engineer and come back with something a buyer would forward.

  • Owned, or directly contributed to, a lead or pipeline number.

  • Excellent written English — this role is almost entirely written, for readers overseas.

  • Fluent with AI tools in daily work.

  • Able to work on-site in Bangalore.

Preferred

  • Enterprise AI, B2B SaaS or technology consulting.

  • Ghost-written for a founder or an executive.

  • Built a content function where none existed before.

  • Working knowledge of SEO and LinkedIn distribution.

  • Able to produce serviceable visuals — carousels, diagrams.

  • Experience with a European or overseas B2B audience.

You do not need to have been an engineer. You do need to be able to talk to one.

How we hire

  • Please share work you have written, not descriptions of it. We read before we call.

  • We care about judgement on what is worth writing, clarity, and whether a reader would forward it.

Ready to build with us?

Submit your profile and share your work on our official candidate portal.

Apply for this Role