Legal
Cookie Policy
Last updated: 17 July 2026
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Legal
Last updated: 17 July 2026
This Cookie Policy explains how Incresco Technology Solutions Private Limited ("Incresco," "we," "us," or "our") uses cookies and similar technologies to recognize you when you visit www.increscotech.com. It explains what these technologies are, why we use them, and your rights to control them.
Cookies are small data files placed on your computer or mobile device when you visit a website. Cookies set by the website owner (in this case, Incresco) are called "first-party cookies." Cookies set by other parties are called "third-party cookies," and enable third-party features or functionality (such as analytics) to be provided through the website.
We use first-party cookies for reasons that are required for our website to operate, which we refer to as "essential" or "strictly necessary." We also use optional third-party cookies from analytics providers, only after you grant consent, to help us understand how the site is used so we can improve it.
You can decide whether to accept or reject non-essential cookies through the Cookie Preference Center, available via the notification banner on your first visit and, at any time afterwards, via the link in the site footer. Essential cookies cannot be rejected, as they are strictly necessary to provide the site's core functionality. Google Analytics and Zoho PageSense set cookies only once you grant analytics consent. Before that, Google Tag Manager loads and Google Analytics sends cookieless measurements in consent-denied mode; Zoho PageSense does not load at all.
We also use Vercel Web Analytics to measure aggregate site traffic. It is cookieless — it does not set a cookie or store an identifier tied to you — so it does not appear in the tables below and is not part of the Cookie Preference Center choice.
These cookies are necessary for the website to function and cannot be switched off. They are only set in response to actions you take, such as choosing a language.
| Name | Purpose | Duration |
|---|---|---|
| cookie-consent | Remembers your cookie choices so this banner doesn't ask again. | 180 days |
Loaded via Google Tag Manager, only once you grant analytics consent. Helps us understand page views and site usage in aggregate.
| Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors for Google Analytics reporting. | 2 years |
| _ga_<container-id> | Persists session state for this property in Google Analytics (GA4). | 2 years |
| _gid | Distinguishes unique visitors for Google Analytics reporting. | 24 hours |
Heatmaps and session recordings that show how visitors use the site. Loaded via Google Tag Manager, only once you grant analytics consent.
| Name | Purpose | Duration |
|---|---|---|
| zabUserId | Anonymous visitor ID used by Zoho PageSense. | 1 year |
| zabBotScore | Used by Zoho PageSense to tell visitors apart from automated traffic. | 1 year |
| zabHMBucket | Used by Zoho PageSense for heatmap reporting. | 1 year |
| zps-tgr-dts | Used by Zoho PageSense to store visit tracking details. | 1 year |
| zpsCookieMeta | Used by Zoho PageSense to manage its own cookies. | 400 days |
| zsc<project-id>, zsd<id>, zsr<id>, zft-sdc | Zoho PageSense session tracking for heatmaps and session recordings. | Up to 1 day |
| ps_payloadSeqId | Orders the data Zoho PageSense sends during a visit. | Up to 1 day |
These cookies are used to make advertising messages more relevant to you — for example, preventing the same ad from repeatedly reappearing, ensuring ads display correctly for advertisers, and, in some cases, selecting advertisements based on your interests.
| Name | Purpose | Duration |
|---|---|---|
| MUID | Sets a unique user ID for tracking how the user uses the site across Microsoft-related services. | 1 year 24 days |
| ri-* | Used by Google reCAPTCHA to distinguish between humans and bots for fraud prevention and security purposes. | Session |
| SRM_B | Used by Microsoft Advertising in conjunction with Bing services for ad tracking and optimization. | 1 year 24 days |
The means to refuse cookies through your browser vary from browser to browser — check your browser's help menu for details:
In addition, most advertising networks offer a way to opt out of targeted advertising. For more information, visit:
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor traffic patterns from one page to another, understand whether you came to the website from an online advertisement, improve site performance, and measure the success of email marketing campaigns. In many instances, these technologies rely on cookies to function properly, so declining cookies will impair their functioning.
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites to provide relevant advertisements about goods and services that may interest you, and may use technology to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you, unless you choose to provide these.
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. The date at the top of this page indicates when it was last updated.
If you have questions about our use of cookies, please contact us at privacy@increscotech.com. See also our Privacy Policy.