Social Media Analytics Dashboard

Required for core site functionality, such as remembering your language preference. Doesn't require consent and cannot be disabled.

We use two tools to understand how visitors use the site so we can improve it. Off by default — each is only used with your consent, and you can allow one without the other.

• Google Analytics

  Via Google Tag Manager. Helps us understand page views and site usage.

  Details

  Name	Purpose	Duration
  _ga	Distinguishes unique visitors for Google Analytics reporting.	2 years
  _ga_<container-id>	Persists session state for this property in Google Analytics (GA4).	2 years
  _gid	Distinguishes unique visitors for Google Analytics reporting.	24 hours

• Microsoft Clarity

  Records anonymized session replays and heatmaps so we can see how visitors actually use the site.

  Details

  Name	Purpose	Duration
  _clck	Persists the Clarity visitor ID and session settings across visits on this site.	1 year
  _clsk	Connects multiple page views by the same visitor into a single Clarity session recording.	1 day
  CLID	Identifies the first time Clarity saw this visitor on any site using Clarity.	1 year
  ANONCHK	Indicates whether the visitor identifier is shared for analytics purposes.	10 minutes
  MR	This cookie is used by Microsoft to reset or refresh the MUID cookie.	7 days
  SM	Session cookie used to collect anonymous information on how visitors use a site to help improve their experience and for better target ads.	Session
  c.gif	Pixel tracker used by Clarity to record anonymous visitor interactions.	Session
  _cltk	Used by Microsoft Clarity to store and track user interaction.	Session